Saturday, May 24, 2008

Beyond Blogs

Three years ago our cover story showcased the phenomenon. A lot has changed since then
by Stephen Baker and Heather Green

May 22, 2008
Businessweek
www.businessweek.com

In the frantic news biz, where stories go stale overnight, one of our old articles is behaving very strangely. Year after year it continues to draw swarms of online readers, more than holding its own against up-to-date fare. Oddly, while technology races ahead, our story remains frozen in time. It describes a world in which YouTube (GOOG) has yet to emerge from the garage and Twittering, today's microblogging rage, is left to the birds.
The year was 2005, and the story was "Blogs Will Change Your Business." It marked our plunge into the world of bottom-up media, of news as a "conversation." Many people at the time—including a good number at this magazine and throughout the business world—considered blogs to be a publishing tool for trivia, banality, venom, and baseless attacks. This was all true, the article conceded.
But in the helter-skelter of the blogosphere, we wrote, something important was taking place: In the 10 minutes it took to set up a blogging account, anyone with an Internet connection could become a global publisher. Some could become stars and gain power. That was already happening. In this new world, any business that hoped to "control" information—and that included just about everybody—was in for a wild ride. This promised a seismic shock in our own media world. No mystery there. But it also posed challenges for businesses in practically every realm. Every e-mail or memo could be blogged. Every employee, no matter what rank, could become a voice for the company, either publicly or cloaked, some gaining more power than the entire public relations department. "Your customers and rivals are figuring blogs out," we warned, adding: "Catch up...or catch you later."

http://www.businessweek.com/magazine/content/08_22/b4086044617865.htm?chan=top+news_top+news+index_top+story

How Healthy is our Game?

http://www.businessweek.com/magazine/content/08_21/b4085070757644.htm?chan=search

Amid recent reports that golf is losing players, facilities, and equipment sales, we commissioned some fresh research. The prognosis is not all bad, but there's still work to be done

By Matthew Rudy
Businessweek May 15, 2008
http://www.businessweek.com/

Hank Haney is most famous for his prominent role as Tiger Woods' teacher, but long before he started working with the world's No. 1 player—and charging $500 for an hour lesson—Haney was a shrewd golf businessman.

Starting with a ranch he bought from World War II hero and movie star Audie Murphy in 1991, Haney expanded that McKinney (Tex.) range into seven practice facilities and three golf courses across the state.

Seventeen years later, despite a struggling economy, the most famous athlete in the world is a professional golfer (and a $100million Nike Golf endorsee), PGA Tour purses are at all-time highs, the largest equipment manufacturers are reporting record sales, and industry groups are noting that the overall golf "economy"—including equipment sales, golf tourism, and golf course real estate development—has never been larger.

But many people affiliated with the golf industry aren't celebrating. A series of studies shows that rounds played are flat or declining. Television ratings for PGA Tour events have plateaued. Traditional hot spots for vacation golf activity such as Myrtle Beach and northern Michigan have seen a raft of course closures—either from a lack of play or because of the tough business credit climate. Even Haney's flagship golf ranch became a more enticing business proposition as a real estate play than it was as a driving range, and he sold to developers.

Continue this story...

Barney Adams New Book, “The Wow Factor,” Ready To Hit Shelves

http://www.businessweek.com/magazine/content/08_21/b4085066755890.htm?chan=magazine+channel_businessweek%2Fgolf+digest

PLANO, TEXAS—Barney Adams—who had three very different careers before transforming his tiny, floundering golf-equipment company into a 12-year “overnight” success story—has written his own book, “The Wow Factor: How I turned one great idea and my unbridled enthusiasm into a golf revolution.” New York City-based Skyhorse Publishing is publishing the book, which goes on sale June 1, 2008.
The refreshingly candid Adams tells it like it was in the humorous, self-effacing fashion that turned him into one of the most respected, well-liked executives in the golf business during the late 1990s. The upstate New York native provides readers with an in-depth, often light-hearted, look at the drive that enabled him to overcome countless hard lessons along the often-rocky road to his golf-equipment company’s ultimate success thanks to his revolutionary design and subsequent marketing of Adams Golf’s Tight Lies fairway wood.
This unique behind-the-scenes book is much more than just a 254-page biography of a fascinating, down-to-earth man and an insider’s look into the golf industry. “The Wow Factor” is, as Adams writes in the introduction, for people “looking to pick up an idea or two that would apply to a start-up or entrepreneurial environment, someone with some curiosity about golf and the equipment side of the industry or someone looking for a true ‘rags to some degree of success’ story with no punches pulled in the telling.
“First and foremost,” Adams adds, “this is a story of how one obsessed person started from nothing and built a successful company.”
Even someone with Barney “Barnyard” Adams’ insight and passion to succeed couldn’t have foreseen that his success in the business world would come as a golf-industry executive. The retired Adams Golf founder and chairman was a Corning Glass engineer for 10 years, a supermarket-industry commission equipment salesman for another decade and worked in the high tech sector of the Silicon Valley before landing in the golf industry. However, the golf biz, at least for a while, was a bed of thorns, not roses, for Adams.
Adams recounts his numerous continuous attempts to break into the golf industry, beginning in the early 1960s during his early days at Corning Glass, but none of the leading golf-equipment companies of the day would hire someone with no golf-industry experience. In the early 1970s, Adams met golf-equipment guru Dave Pelz, who, in 1982, offered Adams a job running Pelz Golf, whose new Featherlite golf clubs were predicted to change the game of golf.
Unfortunately, Pelz Golf went bankrupt after three years, and Adams felt like a failure. And even after he founded Adams Golf in 1987, the small business floundered in obscurity as a custom-club company until early 1995. That’s when Adams pulled out a yellow pad one day and sketched his design of the Tight Lies fairway wood. Wow. By 1998, Adams Golf’s sales skyrocketed to $85 million thanks to the Tight Lies, Adams Golf’s hugely successful infomercials and the company’s subsequent initial public offering. A dream finally became reality for Adams—who reveals he was broke or nearly broke most of his time in the golf business until the Tight Lies turned his and his company’s fortunes around. Adams handed over the company’s reins in 2002, but continues to seek challenges, including the writing of “The Wow Factor.” He has become involved in adventure fishing in exotic locales and last year lost 72 pounds, improving his health and his ability to enjoy life after golf.
“The reason I achieved success in the golf industry was passion,” Adams says today. “I have tremendous passion for everything I do. I’m average smart, but I have a lot of drive, probably to the point of being dumb because I don’t know when I’m beat.”
How did Adams ultimately achieve success in the golf industry?
“I was a complete failure when Pelz Golf went bankrupt,” Adams admits today. “I had invested money in the company, and I was virtually broke. The next step was the most illogical thing in the world. I stayed in the golf business and went out on my own, with no product and no money. But I loved the golf business and the passion kept me going. Until the Tight Lies, I couldn’t give our clubs away. We were an overnight success—after 12 years. In business, you have to learn from your failures because you fail so much.”
Adams borrowed $25,000 and, after taking whatever assets of Pelz Golf he couldn’t sell in bankruptcy (such as old tables, desks, fixtures, work benches, etc.), he founded Adams Golf in 1987. For nearly the first decade of Adams Golf’s existence, the company was essentially defunct and Adams himself was broke. To stay alive during that period, Adams designed a custom-fitting system and had a small Texas manufacturing shop in Richardson (a Dallas suburb), where the company had moved from Abilene, Texas.
Adams himself made the clubs, and, at 2 p.m. each day, would drive to Hank Haney’s Golf Ranch to perform fittings and work until 10 p.m. He finally hired someone to take his place so Adams could hit the road to perform custom-fitting sessions and demos. He couldn’t give the clubs away until he finally realized he wasn’t selling golf clubs or custom-fit golf clubs, he was selling better ball flight. That’s what prompted Adams’ revolutionary Tight Lies design, which gave golfers better ball flight.
The rest is history, and Adams, in his typical light-hearted style, says one of the nicest byproducts of his success was the ability to finally be able to afford to eat regularly while looking for new challenges.

Saturday, May 10, 2008

ALLGOLFTV Has New Creative/Production Director, Woody Robertson, Emmy Award Winning Producer/Director

ALLGOLFTV (www.AllGolfTV.com) has signed a deal with multiple award winning producer/director, Woody Robertson, for future productions to be aired exclusively on ALLGOLFTV.

Woody Robertson is a self proclaimed “Golf Nut” and has worked with some of the biggest names in the entertainment industry. People such as Elton John, Reba McIntyre, and Johnny Cash. He has won multiple awards including 3 Emmys, 2 Golden Reel Awards, and even an Olympic Medal. He was the director for the opening and closing ceremonies for the Soccer competition of the 96 Olympic Games.

He has also produced and directed such works as Cirque de Soleil, Christopher Reeves Ford Motor Company Mobility Motoring program, and is currently under contract for Directing the Opening Shows for each of the NHL Hockey Playoff Games beginning next month.

“His participation in our company is a tremendous achievement for ALLGOLFTV and we cannot express how excited we are to have such a talent on our team!” states Eileen Luttrell, President of ALLGOLFTV.

Woody has also directed and produced the PGA Senior Tour (film) annual Honoree w/ Jack Nicklaus, Lee Trevino, Arnold Palmer, Chi-Chi Rodrigez, Gary Player, Sam Snead, former President George H. Bush, and Byron Nelson Lifetime Achievements in ABC Sports. You can see samples of his works at www.directorwoodypro.com .

For information on ALLGOLFTV or to advertise your products or services, please contact Eileen Luttrell at Eileen@allgolftv.com or by phone at 916-949-0800.

ALLGOLFTV now featuring TOUR GOLF FITNESS

ALLGOLFTV (www.ALLGOLFTV.com) has just come to an agreement with David Dise of TOUR GOLF FITNESS ( www.tourgolffitness.com ) to broadcast unique videos showcasing the TGF methods and solutions. Tour Golf Fitness is a golf program like no other.

TGF is a turn-key golf specific fitness program that is designed to provide golf and fitness clubs with a golf fitness solution designed for their members. The Tour Golf Fitness package is a combination of cardiovascular and golf specific training modules using progressive resistance to mimic exact movements used in golf.

The golf swing is so unique you can train a golfer so he can duplicate their exact swing adding power, flexibility and overall years of golf life. The videos are now available to view in our regular broadcast and also in the On Demand menu.

“This is exciting for ALLGOLFTV because not only do we have quality and entertaining useful content but we have been granted permission to broadcast new original content from TOUR GOLF FITNESS which will be coming very soon, according to Owner and President of TGF, David Dise. This is right in line with the overall vision and direction that ALLGOLFTV is headed towards” said Eileen Luttrell, President and CEO of ALLGOLFTV.

**ALLGOLFTV is currently running offering a promotion good through May 31, 2008 to broadcast select video content, advertisements, and banner ads for FREE. Please contact us via email at Eileen@AllGolfTV.com for more details.**

Wild World of Sports coming to ALLGOLFTV

Another exciting development for ALLGOLFTV (www.ALLGOLFTV.com) this week involves the talents of Howdy Letzring, the Founder and Chairman of the Wild World of Sports and owner of www.ProAmTour.com .

Howdy Letzring has been filming Corporate Golf events for 20 years and provides a wonderful and valuable service to the corporations that utilize his services. Not only does he create an entertaining and memorable showcase of the events, but he helps to provide a valuable marketing tool for his Clients and now some of those productions will be available for viewing on ALLGOLFTV.

WWS has filmed events for over 400 companies within the Fortune 500. The company has been the subject of feature stories on the "Today Show" and "Good Morning America," and has received editorial coverage in such notable publications as Business Week, USA Today, The Wall Street Journal, plus Sports Illustrated and Advertising Age magazine. Howdy Letzring has proven to be Corporate America's most welcome "infiltrator." The Buick Invitational, Ford Championship at Doral, Honda Classic, BellSouth Classic, The Heritage ,The Shell Houston Open, The Legends of Golf, The Wachovia Championships, ESPY Celebrity Golf Classic, The First Tee Open @ Pebble Beach, The Charles Schwab Champions Cup, The PGA Tour Championship, are several professional tournaments WWS has covered in 2004-2005.

ALLGOLFTV is excited to be working with the talented Howdy Letzring now and for future Original productions exclusive to ALLGOLFTV.

About ALLGOLFTV:

ALLGOLFTV is an Interactive Internet TV Station devoted to the WORLD of Golf. AGTV incorporates TV quality passive video streaming with a host of Interactive features such as LIVE Chat, On Demand Programming, Pay Per View, Personal Profiles, and Links to current News and our Sponsors. In addition, AGTV will be implementing a virtual Shopping Cart and access to Digital Books within the next few weeks. For information on working with ALLGOLFTV, please email Eileen Luttrell at Eileen@AllGolfTV.com

ALLGOLFTV partners with Best Courses and Green Fees to offer larger package of services to Golfers and top rated Golf Courses

ALLGOLFTV (www.ALLGOLFTV.com) has signed an agreement with Dave Schneider of www.BestCourses.com and Gerry Kirkpatrick of www.GreenFees.com to cross promote and widen level of service offered to top rated Golf Courses and Golfers across the nation.

The three companies will now be able to offer Golf Courses the ability to advertise and reserve tee times in real time via Green Fees, offer video tours of the courses and surrounding amenities via AllGolfTV, and have the recognition of being a top rated course according to Best Courses’ rating system.

BestCourses.com is the online guide to the top golf courses across the United States. Browse the BestCourses.com site by state or golf course name. Become a member and you can manage and improve your game with the game management system, create personalized Golf Trails, and network with fellow golfers around your area and the US. If you’re looking for a game or to fill a foursome, look no further than the BestCourses.com members section.

GreenFees.com provides the golfer with efficient and easy access to course tee time advertisements with an optional choice for selection of matched companions, products, services and travel resources in an exclusive golf internet environment that allows communities and individual members to connect. The benefit to the Golf Course is the ability to advertise their available tee times to a wider audience and through a completely automated venue which in turns allows for more tee times sold and less expense in the process of reserving and selling available tee times.

“The value that this partnership brings to all three companies is tremendous and really moves all three companies in a direction for quicker growth. This is beneficial not only for all of us, but for the courses that are part of the network.” Said Eileen Luttrell, President of AllGolfTV.

About ALLGOLFTV

ALLGOLFTV is an Interactive Internet TV Station devoted to the WORLD of Golf. Unlike other video websites, ALLGOLFTV incorporates TV quality passive video streaming with a host of Interactive features such as LIVE Chat, On Demand Programming, Pay Per View Videos, Personal Profiles, and Links to current News and our Sponsors. In addition, AGTV will be implementing a virtual Shopping Cart and access to Digital Books within the next few weeks. For information on working with ALLGOLFTV, please email Eileen Luttrell at Eileen@AllGolfTV.com

Friday, May 9, 2008

BestCourses, GreenFees, and AllGolfTV organizing 1st Annual Charitable Golf Tournament recognizing Randy Pausch, The Last Lecture, Alice, & Junior Gol

BestCourses.com (www.BestCourses.com) , Greenfees.com (www.GreenFees.com) , and AllGolfTv.com (www.AllGolfTV.com) , have agreed to become the Organizing Founders for the 1st Annual Randy Pausch Golf Tournament benefiting the Alice Foundation, as a celebration to The Last Lecture, its profound effect on the people who have seen it and, the lives that have been changed as a result. Randy Pausch is a Professor of Computer Science, Human-Computer Interaction, and Design at Carnegie Mellon, and co-founder of the Entertainment Technology Center. He also serves as the Director of Carnegie Mellon's Stage 3 research group, where he oversees the development of Alice (www.Alice.org) which is a computer software program that allows its users top build virtual worlds. He was a National Science Foundation Presidential Young Investigator and a Lilly Foundation Teaching Fellow. In 1995, he spent a Sabbatical with the Walt Disney Imagineering Virtual Reality Studio, and currently consults with Imagineering on interactive theme park attractions, particularly for the "DisneyQuest" virtual-reality based theme park. Dr. Pausch is the author or co-author of five books and over 60 reviewed journal and conference proceedings articles, and his primary interests are human-computer interaction, entertainment technology, and undergraduate education. Pausch, a professor who's dying of pancreatic cancer, has bumped A New Earth, Eckhart Tolle's spiritual self-help guide, from atop USA TODAY's Best-Selling Books list and he was recently interviewed by Diane Sawyer on Prime Time Live. The Last Lecture can be viewed on AllGolfTV (www.AllGolfTV.com) by visiting the On Demand box. “BestCourses.com, GreenFees.com, and AllGolfTV are tremendously honored to have the opportunity to celebrate Dr. Pausch, those he has inspired and those he will continue to touch. We hope that we can do his vision justice.” Said Gerry Kirkpatrick, Founder and President of GreenFees. The initial tournament will be held at single location near Carnegie Mellon University that will be announced soon. Subsequent tournaments will be held a multiple locations each month and this Press Release serves as a call to golf courses to fill out an application to participate. Applications can be obtained by contacting Gerry or Eileen via email at gerry@greenfees.com or Eileen@allgolftv.com The money raised from the event will benefit the Alice Program, Pancreatic Cancer Research, and provide scholarships for the winners of the design contest associated with this Event. The contest** is open to all high school students and is focused on introducing the Alice software and legacy of Randy. The contest requires participants to create a virtual world video presentation that would promote Junior Golf. BestCourses has the tournament experience, as well as the ability to choose the golf course that offers the best facilities for this venue. GreenFees has developed the software to automate the sign up and tee time management which is imperative to the organization of these types of events. AllGolfTV has the Live Video streaming capability to broadcast the tournament in conjunction with Wi-FiTV.com and the ability for golf communities and golfers to communicate in real time about their involvement or unique events using the Live Chat feature located directly under the viewing screen. **Tournament and Contest rules will be posted on AllGolfTV’s and GreenFees’ websites.

ALLGOLFTV is the leader in Interactive Golf TV programming consisting of everything from Golf Instruction and Equipment Demonstrations to Corporate To

ALLGOLFTV (www.ALLGOLFTV.com) is now featuring a variety of videos and advertisements all being streamed in a Continuous 24 Hour Loop and available via On Demand from anywhere in the World. Videos available for viewing on our station include: Hilary Bruggen Fordwich explaining Business Golf and the value of incorporating that into your professional life. There are also several clips of interviews that Hilary has conducted with people such as Gary Player and Jack Nicklaus. Howdy Letzring’s Wild World of Sports (wवव.प्रोंतौर.कॉम) which showcases Corporate Golf Tournaments and has proven to be a very well received and valuable service to the Corporations that get involved. Footage produced by Howdy for the Jimmy V Celebrity Golf Classic is available in ALLGOLFTV’s On Demand menu. Interviews with Golf professionals such as Mike Adams, a top 20 teaching professional who wrote top rated books like, “Total Golf” and “Play Better Golf” and Golf Product Inventors like Marcus Curry of Reactor Sports and Joe Pagano, inventor of the Power Stance Trainer, both of which were contestants on Fore Inventors Only. Golf Instruction Clips from teaching professional Jeff Ritter. ALLGOLFTV and Jeff Ritter have made several of Jeff’s instructional videos available throughout the continuous loop as well as in the On Demand menu. Jeff Ritter provides several videos focusing on everything from Reading the Green to Pendulum Putting. California Golf is one of the best ways to get a good feel for some of the best courses in California. Sponsored by United Airlines, the video provides video tours and information on beautiful courses throughout the Golden State. There are also several video clips on various Golf products including Bridgeburg Golf which is an innovative invention that puts a whole new spin on the golf cart, The Video Caddy, a great tool for being able to film your game from the golf cart, Red Eye Golf’s Laser Putter is a wonderful way to effectively and accurately practice your short game, plus clips from KZG, Teach N Towel, The Golf Cradle, and several others. ALLGOLFTV is expected to add several new videos, commercials, and original shows throughout 2008 in addition to Live Coverage of the NGL (National Golf League) Events and Live Swing Analysis for our viewers by teaching pros such as Mike Adams. The ALLGOLFTV Interactive Platform, allows the company to expand into many Virtual Video Services that can be beneficial to both the Global Golf Community and Global Golf Industry.